Travelling to Pieria? Book a private transfer with a verified Greek driver. Pieria (Πιερία) is the northern Greek region between Mount Olympus and the Aegean coast, immediately south of Thessaloniki. It is the natural gateway to Mount Olympus from the east and the most-visited mainland-Greek beach resort area for northern Europeans on charter flights to Thessaloniki Airport.
The regional capital is Katerini (population 56,000), 5 km inland from the sea. The coastal resort strip stretches from Paralia Katerinis south through Olympiaki Akti and Platamonas, with the dramatically-sited medieval Platamonas Castle commanding the coastal pass between Pieria and Thessaly. The mountain side of the region is dominated by Mount Olympus, with the climbing base village of Litochoro at 8 km inland from the sea.
Litochoro is the launching point for the Mount Olympus refuge-to-summit trek — Refuge A (Spilios Agapitos) is reached on a 3-hour hike from the Prionia trailhead, and from there the summit of Mytikas (2,917 m) is another 5 hours up.
From Thessaloniki Airport (SKG), Pieria coastal destinations are 1h to 1h 30m by road. Sedan transfer from SKG to Paralia Katerinis €70–€100, to Platamonas €100–€140, to Litochoro €80–€110.
Most-booked Luxi transfers in Pieria: SKG airport pickups direct to coastal resort hotels, Litochoro pickups for Olympus climbers, Vergina + Pieria coast combined day-trips, and onward connections to Volos/Pelion (2 hours south) or to Meteora (2 hours west).